One of the most famous meat houses the United States showed his admiration for Argentine beef cuts.
Smith and Wollensky (S & W) is one of the steakhouses (steakhouses) major U.S. and the world.
It was founded in 1977 by entrepreneurs Alan Stillman and Ben Benson, reaching its first store in 52th Street New York Street.
For a long time, S & W had only two locations, one in New York and one in Chicago. Since its sale in 2007, $ 170 million to an investor group, the number of restaurants has expanded to nine, everyone in America, always putting special emphasis on the quality of beef is served.
Argentina reference . An original ad from 1991, which won several awards and published over a long period in major newspapers and magazines in New York, said in verbatim: “Six restaurants in the world can prepare a perfect steak, four are in Argentina “, referring then to the other two houses were the S & W meats located in New York and Chicago. That one of the largest grills US-probably among the top ten – to employ the image of Argentina for prestige meat restaurant, is a potent example of the image that Argentina still has meat worldwide, even in many countries where the vast majority of people never tasted a steak ours.
“Argentina has with his flesh something much stronger than a brand, which ultimately can be built with money has an image that is widespread among hundreds of millions of people around the world who ever ate a steak from the Pampas, but just think that Argentina is the best meat in the world.
That image was installed from the early twentieth century in Europe and America, but then spread to the rest of the planet, despite the difficulties for decades brought the disease and the decline of our exports, “they say in the American restaurant. In 1997, when Argentina agreed meat to the United States, Smith & Wollensky considered that the failure was an event of such importance that a presentation of our local courts in 52 and 49 in New York, adding with pride our steaks to setting menu.
In Superbook S & W delivering their illustrious visitors, entirely dedicated to the history of this famous grill, there are three pages devoted to meat Argentina, written in a tone of sincere admiration and appreciation. The original ad was used for many years by S & W, becoming a classic and an example on advertising. The day, which for now seems distant, produced the reinstatement of our meat to the U.S. market, hundreds of restaurants and grills in the U.S. will again provide the meat on their menus Argentina, as they did between 1997 and 2000.